5 Reasons Why Every Small Business Needs a Website
Meet Bob. Bob is starving and looking for a great local spot to grab food. He searches Google for a place and finds a delicious looking taco shop down the street (who doesn’t love tacos?!). He tries to find their website to see their menu….but he is shocked and heartbroken when he realizes that one doesn’t exist. He begins to wonder “is this place really that good? They don’t even have a website.” He looks at their Facebook and Instagram but the last post was made over a year ago. So what does he do? He skips the tacos (nooo!) and keeps on searching.
According to Blue Corona, “97% of consumers go online to find and research local businesses.” And as a small business, having a fast, easy to find, informative, and multi-device friendly website is crucial to make sure that you don’t lose a customer like Bob. Still not convinced? Here are five reasons why all small businesses need a website.
1. Give your potential customers answers anytime of the day
A website provides your business the ability to be available 24 hours a day, 7 days a week. Think of it as your 24 hours a day salesperson, but without the big salary. Customers, like Bob, who are looking for a service such as yours can find many of the answers they need, when they need them, even outside of your regular business hours.
If you own a restaurant, what are your specials? Do you offer any diet modifications, etc? If you own a coffee shop, what type of space do you offer? Do you have free wifi? Do you have bottomless refills on your house coffee? (That last one is especially important for someone like me who loves coffee!) With a website, you can provide these need to know answers anytime of the day.
2. An online home for your business
According to Blue Corona, “30% of consumers won’t consider a business without a website.” Your website is not only an excellent and efficient way to promote your business, it’s your own piece of the internet where you can show off your brand and its personality. Within a few seconds your website should clearly explain what your business is, what value you offer and how potential customers can contact you. On top of that, it’s also your chance to showcase your business in a well designed way that matches the quality of your product or service.
3. You don’t have full control over your entities on social media
Sure, you can utilize social media and other online sites, such as Facebook, Instagram, and Yelp, to share your business with the world. These are great resources, but you don’t have ownership over these accounts or what people say about your business on them. And what if your account got hacked or Facebook decides to shut down? You’d lose your audience and they’d have no other way to contact you, resulting in possibly losing potential customers.
With a website, you have your own piece of online real estate for your business where people know they can find you and you have full control over the information that is shared to make sure that everything is always 100% accurate.
4. Improve your business credibility
Just like Bob from above, if I see a business doesn’t have a website I normally look elsewhere. It is 2019, everyone should have a website, shouldn’t they? I remember a recent situation when my wife and I were planning to go to a small restaurant that we had heard great things about, but we couldn’t read into them more because they did not have a website. We arrived at the restaurant and discovered they were closed for a week because of a family trip…how frustrating! We drove across town with excitement and were extremely let down.
This could have easily been solved with a message on their website. Not having a website and this whole experience will make it difficult for us to give them another shot.
5. Greater chance people will find you in local searches
Having a website puts your hat in the ring for local searches. When I type in ‘coffee shops’ in a new city, I want to find the best. Without a website, there is very little chance your business will show up in this search.
While your website won’t rank #1 or even on the first page of a search right off the bat, there are some basic strategies to utilize that will set you up for success down the road. Then, over time, after posting useful and frequent content, the likelihood of your business showing up in the search results will rise.
Your website should not be considered an expense, but rather an investment for the future. And if done right, the return on this investment will pay off many times. Having a website is essential for increasing your online footprint and earning potential, making it a “must have” instead of a “nice to have.”
Having a website shouldn’t only be for larger businesses with large marketing budgets. At Mana Web Design I am passionate about building powerful, custom websites for small businesses. My goal is to make the design and build process as easy and painless as possible for you, the business owner.
Take a look at my portfolio of previous projects and when you’re ready to bring some MANA to your business, fill out our discovery form to see how we can get started. I can’t wait to work with you!